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Events

´Today, Betcris is in full relaunch in Peru´: Ana María Padrós, Betcris

Tuesday 21 de June 2022 / 08:26

2 minutos de lectura

(Lima, SoloAzar Exclusive).- Ana María Padrós, Betcris Country Manager, Peru, spoke with SoloAzar within Peru Gaming Show, held last week in Lima. "Now we are investing heavily in advertising to position the brand well," said Ana María, who added that she hopes that a law will advance in the country that protects both the investment and the player.

´Today, Betcris is in full relaunch in Peru´: Ana María Padrós, Betcris

How have you experienced this new edition of PGS?


With great enthusiasm and gratitude for having already passed the most complicated stage of the pandemic. I've seen people I haven't seen for a long time, I've hugged them, I think there's a lot of effervescence of good humor due to this great joy that it is to see each other again, to meet again personally. Very excited indeed.


How is the company positioned in Peru and in Latam in general?


Today, Betcris in Peru is in full relaunch. For many years, fifteen, we were in another business model, now we are with a strong advertising investment to position the brand well. This is a very competitive market, therefore, a great effort must be made to remain among the first, and that is our path.


At the Latin American level, Betcris is very well positioned. It is one of the best brands on the market. We are present in many countries, and in each of them a "tropicalized" strategy is being developed. However, the brand gives us an important umbrella throughout the region.

The bill that regulates gambling and online sports betting in Peru continues to advance. What expectations do the company have regarding the future of the sector?


Indeed the subject of the law is advancing. All the companies related to the games of chance sector expect a correct regulation. That is why we are all advocating for the best law to come out. The idea is that you can compete in this market under a law that protects both the investment and the player. A regulation enables that the player is safer and so the company, since today we regulate ourselves, but with adequate regulation we are going to have some other controls that ensure the legitimacy of this business. So we welcome the regulation.


What are the company's plans for the rest of this year?


We continue to be very strongly committed to relaunching, to developing Arequipa, with the sponsorship of Melgar, we also have a lot of work in the casino vertical, to develop it well, and we will surely be present at all the events in the region. In short, we expect to keep on growing.

Categoría:Events

Tags: Sin tags

País: Peru

Event

Peru Gaming Show 2025

18 de June 2025

Facephi presented its digital identity verification solutions for the online gaming sector in Peru at PGS 2025

(Lima, SoloAzar Exclusive).- Facephi is consolidating its position as a strategic partner for responsible online gaming in Peru, presenting advanced identity verification, fraud prevention, and regulatory compliance solutions at PGS 2025, adapted to an increasingly digital and demanding ecosystem. In this interview, Bruno Rafael Rivadeneyra Sánchez, the firm's Identity Solutions Senior Manager, explores how its technology is redefining gaming security standards, with a preventative, seamless, and 100% regional approach.

Friday 18 Jul 2025 / 12:00

From PGS 2025, Win Systems Redoubles its Commitment to Peru: Innovation, Proximity, and Regional Expansion

(Lima, SoloAzar Exclusive).- In a revealing interview, Galy Olazo, Country Manager of Win Systems in Peru, analyzes the company's strategic role in one of the most thriving markets in the region. Its participation in the PGS 2025 trade show not only left its mark with its technological advances, such as the new Gold Club Colors electronic roulette wheels and the WIGOS management system, but also reaffirmed its commitment to the transformation of the sector and its consolidation in Latin America.

Tuesday 15 Jul 2025 / 12:00

Key debate during PGS 2025: Enforcement: Process to ensure compliance (laws, norms, rules)

(Lima, SoloAzar Exclusive).- During the 2025 edition of the Peru Gaming Show, the conference ‘Enforcement: Process to ensure compliance (laws, norms, rules)’ took place, with an international panel of professionals who debated about the current challenges to combat illegal gaming and guarantee the application of the laws in the sector, both in Peru and in the Latam region.

Monday 14 Jul 2025 / 12:00

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