Noticias de ultima
  • 12.00 SiGMA Central Europe Student Pass Opens Doors to Leading Careers in iGaming
  • 12.00 GAT promotes its upcoming 2025 and 2026 stops in the Caribbean and Latin America
  • 12.00 Sportradar Conducts Match-Fixing Training for Brazilian Authorities at First National Enforcement Summit
  • 12.00 Hard Rock Casino Tejon to open oficially in November 13th
  • 12.00 French Gambling Hits €5.7B as Online Bets Surge, FDJ United Soars
  • 12.00 Debate Grows Over Legalizing Online Gambling in New York Beyond Mobile Sports Betting
  • 12.00 East Timor Cancels Online Gambling Licences Amid Security and Stability Concerns
  • 12.00 Ohio Sports Betting Revenue Hits Record High for August 2025
  • 12.00 Soft2Bet Returns to the Stage at G2E with Award-Nominated MEGA – Motivational Engineering Gaming Application
  • 12.00 ‘The voice of Spain’s gaming community will be at the very heart of ICE Barcelona 2026’ states Clarion Gaming’s Ewa Bakun
Events

´Today, Betcris is in full relaunch in Peru´: Ana María Padrós, Betcris

Tuesday 21 de June 2022 / 08:26

2 minutos de lectura

(Lima, SoloAzar Exclusive).- Ana María Padrós, Betcris Country Manager, Peru, spoke with SoloAzar within Peru Gaming Show, held last week in Lima. "Now we are investing heavily in advertising to position the brand well," said Ana María, who added that she hopes that a law will advance in the country that protects both the investment and the player.

´Today, Betcris is in full relaunch in Peru´: Ana María Padrós, Betcris

How have you experienced this new edition of PGS?


With great enthusiasm and gratitude for having already passed the most complicated stage of the pandemic. I've seen people I haven't seen for a long time, I've hugged them, I think there's a lot of effervescence of good humor due to this great joy that it is to see each other again, to meet again personally. Very excited indeed.


How is the company positioned in Peru and in Latam in general?


Today, Betcris in Peru is in full relaunch. For many years, fifteen, we were in another business model, now we are with a strong advertising investment to position the brand well. This is a very competitive market, therefore, a great effort must be made to remain among the first, and that is our path.


At the Latin American level, Betcris is very well positioned. It is one of the best brands on the market. We are present in many countries, and in each of them a "tropicalized" strategy is being developed. However, the brand gives us an important umbrella throughout the region.

The bill that regulates gambling and online sports betting in Peru continues to advance. What expectations do the company have regarding the future of the sector?


Indeed the subject of the law is advancing. All the companies related to the games of chance sector expect a correct regulation. That is why we are all advocating for the best law to come out. The idea is that you can compete in this market under a law that protects both the investment and the player. A regulation enables that the player is safer and so the company, since today we regulate ourselves, but with adequate regulation we are going to have some other controls that ensure the legitimacy of this business. So we welcome the regulation.


What are the company's plans for the rest of this year?


We continue to be very strongly committed to relaunching, to developing Arequipa, with the sponsorship of Melgar, we also have a lot of work in the casino vertical, to develop it well, and we will surely be present at all the events in the region. In short, we expect to keep on growing.

Categoría:Events

Tags: Sin tags

País: Peru

Event

SBC Summit 2025

16 de September 2025

Amatic Shines at SBC Summit Lisbon with Innovation and Legacy

(Lisbon, SoloAzar Exclusive).- At SBC Summit Lisbon, Amatic showcased a combination of continuity and innovation across its two brands, Amatic Online and Wildcat Gaming. Exclusive testimonials.

Friday 03 Oct 2025 / 12:00

Sportradar at SBC Summit Lisbon 2025: AI, Integrity, and Brazil’s Rising Influence in Global Gaming

(Lisbon, SoloAzar Exclusive).- Fernando Mora, Senior Sales Executive at Sportradar, reflects on a milestone presence at SBC Summit Lisbon 2025, where innovation, responsible growth, and Brazil’s emergence took center stage. Discover how Sportradar is shaping the future of sports betting through AI-driven solutions and global partnerships.

Thursday 02 Oct 2025 / 12:00

ProntoPaga Strengthens Its Position at SBC Summit Lisboa as a Leader in Digital Payments for iGaming in Latam 

(Lisbon, SoloAzar Exclusive).- Juan Carlos Loza, Head of Sales Latam at ProntoPaga, shared the company’s achievements and progress during SBC Summit Lisboa 2025, where they reached a record number of strategic meetings. The team presented their 360° solution for the iGaming ecosystem, highlighted their leadership in local payments and instant payouts, and outlined the tech trends set to shape the future of the sector in Latin America.

Wednesday 01 Oct 2025 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST